With so many brands making use of Google Ads, Facebook ads and other traditional online ads nowadays. It can be quite difficult to stand out from the crowd and enter an already existing market as a small business. This is why influencer marketing is very important. By using influencers in your industry to promote and drive traffic to your business, you will be able to find your place in any market. In this article, I will discuss the reasons why you need to leverage influencer marketing to grow your small business. Before I proceed, let’s get started with the very basics.
What is Influencer Marketing?
Influencer marketing is a type of marketing strategy that uses influencers (content creators) to promote a product or brand to a larger audience. It is also referred to as word-of-mouth marketing, used by businesses or brands to generate awareness for their products and services. Influencers are people that have numerous followers on social media. They range from bloggers, fitness enthusiasts, models, celebrities, normal people etc.
Influencer Marketing Statistics
Now that we know what influencer marketing is, it is time to show you some statistics that shows that influencer marketing works.
“93% of marketers have made used of influencers for campaign and 7% are yet to make use of influencers”.- Influencermarketinghub. This shows that many marketers have started leveraging influencer marketing to generate sales for their clients.
“89% of marketers say ROI from influencer marketing is comparable to or better than that of other marketing channels” – Mediakit.
“Influencer marketing accounts for more than half of a company’s marketing spending in 17% of cases” – Bigcommerce.
“For every $1 spent on influencer marketing, businesses earn $6.50.” — Tomoson.
With the above statistics, we can boldly say influencer marketing is getting a lot of attention and most importantly, it is profitable. Still not sure if influencer marketing is right for your business? Let dive deeper.
Why Leverage Influencer Marketing?
Below are the reasons why every small business should make use of influencer marketing to grow their business:
#1 Influencers Can Reach Consumers That Use Ad Blocker
According to a report from Backlinko, 42.7% of internet users worldwide use one form of ad blocker once a month. In another report, still from the same source, 27% of internet users in America make use of ad blockers. These statistics show that there is a significant number of internet users that can not be reached using regular ads.
By using influencer marketing, you will be able to reach such audiences. Consumers always like to check up on the influencers they follow quite often and when they do, they tend to come across an influencer campaign running on the influencer’s page which they cannot block using ad blocker.
Another way influencer marketing can reach audiences that use ad blocker is by hosting contests such as giveaways on the influencer’s pages. Since the followers trust them, they tend to share the posts and tag their friends who might be one of your targeted audiences using ad blocker.
#2 Influencer Marketing Generates Quality Leads, Trust, And Credibility For Brands
In marketing, the quality of leads you generate for your business is very important to the growth of your business. Among all the advertising or marketing strategies out there, influencer marketing generates the most quality leads. This is due to the high level of trust and credibility influencers’ followers have for them. Therefore, when you partner with influencers, you are more likely to have high-quality leads that convert than when you run Facebook or Google Ads. This is because people prefer recommendations from people they trust (word of mouth) than from a traditional advert.
#3 Influencers Create Amazing Content That Is Relatable
According to Bill Gate quote, “Content is King.” Having amazing content to drive traffic to your website can be a game-changing plan for your business. In this creator economy, this has proven to be true over and over again. To be a successful business enterprise in this era, you have to produce remarkable content that people can relate to. But this can be quite difficult and time-consuming, especially for small businesses that are just entering the market. But, it doesn’t, have to be, with influencer marketing you can partner with influencers that will create incredible contents for your brand that will drive traffic and sales to your website. This works remarkably because influencers understand their audience more than brands do, and most of them rise to fame by creating remarkable content.
#4 Influencer Marketing Generates High ROI Than Traditional Ads
According to certain studies, influencer marketing generates up to 11x ROI than marketing using banner ads and for every $1 spent on influencer marketing, businesses make $6.50. However, this doesn’t happen all the time. But a successful influencer campaign is more profitable than any other available regular ads. And because of the enormous ROI generated by influencer marketing, the industry is expected to value $16.4 Billion in 2022.
#5 Influencer Marketing Can Help Increase Your SEO Ranking
Any small business that intends to get organic traffic to their website would have heard about SEO and its importance in ranking on Google. Influencers are able to increase your rank on Google when they generate high-quality backlinks to your website by writing or mentioning your website on their blogs or videos.
#6 Influencer Marketing Generate Highly Targeted Traffic
In most cases, people follow influencers because of the content they create, an exception to these are celebrities who people follow because of their status. Because these audiences are interested in a certain type of content, it is easy to reach them through influencer marketing. For example, if your business is about dog foods and nutrition, then you would want to reach audiences that have dogs. Promoting your business on dog social media pages or partnering with influencers in the dog niche will be right. This is because these influencers are more likely to have your targeted audience, which will increase your conversion rate.
With all the six reasons listed above, I believe by now you know that your business is missing out on a lot of sales and awareness by not leveraging on influencer marketing. It’s time you get into the game and start reaching out to influencers in your niche.
If you need help with getting the right influencers for your product. Don’t hesitate to message us. Thanks for reading our blog post. If you find this post helpful, don’t forget to share it with your friends and colleagues.