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Among all the marketing strategies available, influencer marketing is unique.  In that, it is a form of endorsement type of marketing, whereby an individual known as an influencer promotes a brand’s product to his or her followers. This is why it is so successful because…

With so many brands making use of Google Ads, Facebook ads and other traditional online ads nowadays. It can be quite difficult to stand out from the crowd and enter an already existing market as a small business. This is why influencer marketing is very…

One of the major challenges of influencer marketing is getting in touch with influencers. Quite often, influencers don’t respond to some brands’ inquiries. Other times, the response comes late. If you are experiencing this, you don’t need to worry as this is a common occurrence…

In 2021 TikTok was the most downloaded app on the Play Store and Apple Store, with more than 656 million downloads, surpassing Instagram by more than 100 million downloads. Making it the third consecutive time TikTok has retained the number one spot. These stats show…